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Shift with AI.
Shuffle the Product Deck.
Succeed with Strategy.
In a time of rapid change, AI is transforming how we build, sell, and scale. At SMBCON/25, discover how digital agencies across APAC are evolving their product stack and go-to-market to lead with resilience.
Shift&Shuffle
About SMBCON/25
Four Days of Insightful Sessions
November
9 –12, 2025
In 2024, we asked: How do AI and humans create value together?
In 2025, the question is sharper: How do we stay resilient when the game itself is changing?
SMBCON/25, the annual ALSMA conference, brings together the brightest minds from APAC and beyond to decode the shift and master the shuffle. Expect global tech leaders, bold agency founders, and the innovators building the future of digital commerce.
Meet the Voices Redefining Strategy.
From Microsoft to breakout APAC agencies, from Silicon Valley innovators to Bangkok’s own disruptors-our speakers aren’t here to pitch. They’re here to deliver clarity, insight, and direction in a noisy world.
Andrew Shotland
Founder
Local SEO Guide
Brendan King
CEO & Co-Founder
Vendasta
Dan Wong
Managing Director
Horizon3 Partners
Greg Sterling
Co-founder
Dialog
Renee Stopps
Regional Director, Partner Sales
Microsoft Advertising
Sumita Arora
COO
Adaan Digital
Three Modules.
Endless Impact.
Every session ends with open Q&A—because the best answers often come from the questions in the room.
1. THE SHIFT
From generative AI to shifting discovery channels.
2. THE SHUFFLE
Building offerings that scale smarter, serve better.
3. THE SUCCESS
Building offerings that scale smarter, serve better.
What People Are Saying.
“The openness, the access to speakers, the candor—you walk away with ideas you can use on Monday morning.”
– Agency Founder, Singapore
What People Are Saying.
“No other conference gives you this mix of global perspective and regional relevance.”
– Agency CEO, Australia
What People Are Saying.
“The openness of speakers—sharing not just wins but mistakes—was priceless.”
– Startup Founder, Thailand
2024
300+
Attendees
25
Speakers
18
Countries
20+
Sessions
2025
Bigger stage
Bolder conversations
Wider global reach
